With hundreds of annuity providers in the United States today, it can be a challenge for an independent broker to choose which companies to represent.

The ideal candidate is one that adds value to the service you provide your clients and that helps you to stand apart as an exceptional financial advisor.

Your first step is to find which annuity carriers meet your needs on four base factors:

• Product Features
• Rates
• Industry Ratings
• Compensation

The second step is to determine those carriers that ultimately will make it into your briefcase by differentiating themselves in these areas:

• Customer service
• Sales support
• Marketing support
• Reputation

The Standard has distinguished itself as a leader in the annuity marketplace through innovative product design, desirable rates, competitive compensation and excellent industry ratings. But the rest of the story is found in the value-added services we provide brokers.